- Bridget Brennan is CEO of business strategy firm Female Factor and author of the acclaimed book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business, July 2009). Her book was called “essential reading” by The Wall Street Journal and “required reading for anyone burdened with a Y chromosome” by Fortune Small Business. A recipient of numerous industry awards, Ms. Brennan was named U.S. Public Relations Agency Practitioner of the Year by PR NEWS for her work in applying gender psychology to communications. She is also contributing writer on the subject of marketing and selling to women for Forbes.
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