- Cheryl Pearson-McNeil is senior vice president of public affairs and government relations for Nielsen, which measures what consumers watch and buy around the world. Her responsibilities include developing ideas and approaches to widen the scope and improve the effectiveness of Nielsen’s government, community and corporate-responsibility programs and special initiatives. She is also the author of one of Nielsen’s Multicultural Insights Columns. Prior to coming to Nielsen, Cheryl was director of station relations for WMAQ, and press secretary for former Chicago City Treasurer Miriam Santos.
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