About Author: Cheryl Pearson-McNeil

Cheryl_Pearson
Description
Cheryl Pearson-McNeil is senior vice president of public affairs and government relations for Nielsen, which measures what consumers watch and buy around the world. Her responsibilities include developing ideas and approaches to widen the scope and improve the effectiveness of Nielsen’s government, community and corporate-responsibility programs and special initiatives. She is also the author of one of Nielsen’s Multicultural Insights Columns. Prior to coming to Nielsen, Cheryl was director of station relations for WMAQ, and press secretary for former Chicago City Treasurer Miriam Santos.

Posts by Cheryl Pearson-McNeil

  • Eye-opening facts about female consumers’ habits. Women control $12 trillion of the $18 trillion in global spending. In addition to handling the bulk of the purchasing decisions for consumer goods...

    The Value of Cultural Purse Strings

    Eye-opening facts about female consumers’ habits. Women control $12 trillion of the $18 trillion in global spending. In addition to handling the bulk of the purchasing decisions for consumer goods...

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  • Reach multicultural consumers using digital platforms. Whether you’re watching videos, downloading songs, finding coupons or tracking everything from your bank balance to your kids’ grades to the weather in Cancun,...

    Digital Diversity

    Reach multicultural consumers using digital platforms. Whether you’re watching videos, downloading songs, finding coupons or tracking everything from your bank balance to your kids’ grades to the weather in Cancun,...

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