- Mercedes Parra, a Chicago native and self-professed product junkie, hasn’t always been obsessed with makeup. A tomboy growing up, she developed her design skills at the Art Institute of Chicago and coordinated events for the likes of Wolfgang Puck. Surrounded by artists of many trades, she became fascinated by the art of beauty and developed her signature look: red lipstick and black mascara. Soon thereafter, Beauty by Mercedes Parra – a personal makeup consulting and beauty service – was born.
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