About Author: Tracy Samantha Schmidt

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Tracy Samantha Schmidt is the director of Crain's Social Media Group. She also works closely with the 850 employees across Crain's 30 publications in her role as director of social media strategy for Crain Communications. Social media has been central to her career in the media and higher education. In the last two years alone, she has taught social media strategy to more than 15,000 people nationwide.

Posts by Tracy Samantha Schmidt

  • Use social media to build professional relationships. Social media is a powerful tool in business, connecting you with current and potential clients. From their profiles, you gain a better understanding...

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    Use social media to build professional relationships. Social media is a powerful tool in business, connecting you with current and potential clients. From their profiles, you gain a better understanding...

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