Beach Blanket Blogging

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Getting ready to hit the beach? Let’s face it: the last thing you want on your vacation is work. Don’t let your blog bog you down.

Need ideas fast? Here are some suggestions.

  • Turn to the web. Joan ‘The Publicity Hound‘ Stewart shares this great tip: Cut your research time way down by doing a Google search for a key word or phrase and linking to the best articles on page 1 in the search results. You don’t even have to provide a long commentary, just a short sentence or two summarizing each one.
  • Build off an existing post. Make it a topic you’re familiar with and passionate about, and the words will come tumbling out. Keep your posts short: 300-400 words.
  • Ask a buddy to provide a guest post. Start building a list of good writers long before you go. In a pinch, you may be able to find someone at And, of course you’ll need to reciprocate: offer to return the favor when she’s on the beach.
  • Put a disclaimer on an old post. “A version of this blog appeared on (when, where).” Okay, it may take your blog down a notch or two in the rankings. I’ve seen it done more times than you’d imagine.
  • Plop down in front of the video camera and record a verbal version of an old post. The guys at ReelSEO remind readers that your videos don’t have to be a cinematic masterpiece. It won’t be perfect and that’s ok. Sometimes people respond better to a video that’s raw and ‘real.’
  • Use a template. Cindy Watts of Empower Network suggests building templates to speed up blogging. This work can work well for a list of tips or for a book, blog or movie review.

Now your blogs are scheduled. Get that bag packed and call a taxi. As you sip that margarita with one hand, and use the other to write honest-to-gosh ‘post’ cards, do so knowing that your blog posts back home are 100 percent taken care of.


About Chris Ruys

Chris Ruys is founder and president of Chris Ruys Communications, Inc., a marketing/public relations firm that specializes in high visibility campaigns using both traditional and social media strategies. Her blog, originally called "Getting Social," was launched in October 2010 as a way to share her progress as a "student" of social media. While she's still learning, Ms. Ruys has broadened the scope to include other aspects of marketing communications and PR, including blogging, email, traditional media and advertising in the blog she now calls "Proactive PR."