Showcased on the Magnificent Mile, in Los Angeles off of Rodeo Drive, and during the Super Bowl XLVII, Beck’s Sapphire is the new high-end beer to taste.
“It took our brewmasters and engineers more than two years to develop Beck’s Sapphire and our exclusive black bottle,” reveals Beck’s Brand Manager Chris Curtis. “So we feel a special sense of satisfaction introducing consumers to the latest in high-end beer. We invite new and old friends to stop by and see the latest innovation from the world’s best-selling German beer brand.”
On Thursday, January 24, Beck’s hosted the first of several invite-only parties at 840 North Michigan Avenue. The space, previously inhabited by Escada, revealed an eclectic design by Moritz Waldemeyer, famed German designer and engineer. Guests enjoyed delicious bites from Gibsons Bar & Steakhouse along with (you guessed it) Beck’s Sapphire, while listening to acclaimed indie rock/house band Hey Champ.