Beck’s Sapphire Celebrates Launch in Pop-Up ‘Jewelry Store’


Showcased on the Magnificent Mile, in Los Angeles off of Rodeo Drive, and during the Super Bowl XLVII, Beck’s Sapphire is the new high-end beer to taste.

“It took our brewmasters and engineers more than two years to develop Beck’s Sapphire and our exclusive black bottle,” reveals Beck’s Brand Manager Chris Curtis. “So we feel a special sense of satisfaction introducing consumers to the latest in high-end beer. We invite new and old friends to stop by and see the latest innovation from the world’s best-selling German beer brand.”

On Thursday, January 24, Beck’s hosted the first of several invite-only parties at 840 North Michigan Avenue. The space, previously inhabited by Escada, revealed an eclectic design by Moritz Waldemeyer, famed German designer and engineer. Guests enjoyed delicious bites from Gibsons Bar & Steakhouse along with (you guessed it) Beck’s Sapphire, while listening to acclaimed indie rock/house band Hey Champ.


About Cindy Burns

Currently writing for TCW's 'Woman About Town' column, Cindy Burns covers Chicago's social scene, events, fashion, and interviews women and men who are making a difference in the world. With an M.A. in American History from DePaul University, Ms. Burns is an author, freelance writer, avid reader and researcher. Ms. Burns has spent over 20 years serving on charitable boards and organizations, and currently serves as a member of the Women's Board of the Joffrey Ballet and the Women's Auxiliary Board of the Ronald McDonald House Charities of Chicago. She is also an Honorary Member of the Children's Service Board of Ann & Robert H. Lurie Children's Hospital. When Ms. Burns isn't running around Chicago covering current events, you can find her biking, on the tennis courts, or hiking in a mountainous region of her choice.