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A Different Way to Target Customers

Most business owners understand the importance of targeting prospects, but few take the time to create buyer personas. If you’re serious about getting new business – whether it’s 10 or…

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Chicago’s PR Gurus Share Tips for Making It in the Windy City
By Chris Ruys

When I entered the public relations profession 40 years ago, I had the good fortune to work for a woman. My boss, Jean Mahon, was the only female VP at…

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The Art and Science of “The Ask”
By Chris Ruys

Sometimes the hardest thing to do is ask. Ask for the introduction. Ask for the referral. Ask for the business. It’s especially hard for business people who are scared to…

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What a 23-year-old Top Model Can Teach You about Personal Branding
By Chris Ruys

At an age when most people are just starting their careers, top fashion model Coco Rocha, 23, is beginning to age out of hers. But instead of a second career…

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