Current Issue Archive

  • From Millennials to Baby Boomers and singles to moms, TCW’s experts explore who’s spending, what they’re buying and how much they’re willing to pay.     Diane Swonk, chief economist...

    Who’s Spending Now?

    From Millennials to Baby Boomers and singles to moms, TCW’s experts explore who’s spending, what they’re buying and how much they’re willing to pay.     Diane Swonk, chief economist...

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  • The Baby Boomer generation is 76 million strong and spends more money than any other age group. But to marketers, they’re invisible. Baby Boomers are all grown up. But as...

    Fifty Shades of Silver

    The Baby Boomer generation is 76 million strong and spends more money than any other age group. But to marketers, they’re invisible. Baby Boomers are all grown up. But as...

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  • They’re single, affluent, ambitious…and these women – age 25 to 40 – are spending big bucks. I’ve spent nearly two decades researching, detecting and monitoring trends impacting female consumer behavior....

    The Diamond Collective

    They’re single, affluent, ambitious…and these women – age 25 to 40 – are spending big bucks. I’ve spent nearly two decades researching, detecting and monitoring trends impacting female consumer behavior....

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  • Interior designer Summer Thornton on entrepreneurship, taking risks and never saying never. Summer Thornton’s name has become synonymous with stunning interiors and a precise attention to detail. She first broke...

    Summer Breeze

    Interior designer Summer Thornton on entrepreneurship, taking risks and never saying never. Summer Thornton’s name has become synonymous with stunning interiors and a precise attention to detail. She first broke...

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  • When it comes to cosmetic beauty, it doesn’t get more timelessly classic than solid red lips. Guerlain’s new KissKiss collection is a celebration of the sexiest of pouts, as well...

    It’s Vogue to go Rogue with Rouge

    When it comes to cosmetic beauty, it doesn’t get more timelessly classic than solid red lips. Guerlain’s new KissKiss collection is a celebration of the sexiest of pouts, as well...

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  • A new trend in marketing, kids are now engaged in adult brands and activities more than ever before. As a long-time Chicago commuter, there’s not much that stops me in...

    The Mini Me Effect

    A new trend in marketing, kids are now engaged in adult brands and activities more than ever before. As a long-time Chicago commuter, there’s not much that stops me in...

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  • It happens to the best of us. You look at the clock and literally have five minutes to pull it together for a meeting, dinner or an impromptu drink with...

    Style IQ: The 5-Minute Fix

    It happens to the best of us. You look at the clock and literally have five minutes to pull it together for a meeting, dinner or an impromptu drink with...

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  • Today’s Millennial (born between 1980 and 2000) is a different type of consumer. Millennials rent, instead of buy, everything from homes to vehicles. They watched as their families lost homes,...

    Millennials: The Cautious Spenders

    Today’s Millennial (born between 1980 and 2000) is a different type of consumer. Millennials rent, instead of buy, everything from homes to vehicles. They watched as their families lost homes,...

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  • The ultimate foodie, she turned her passion into a profession and has become a queen of Chicago’s culinary scene. Food writer and culinary consultant Kiki Luthringshausen left her 15-year career...

    Kiki Luthringshausen

    The ultimate foodie, she turned her passion into a profession and has become a queen of Chicago’s culinary scene. Food writer and culinary consultant Kiki Luthringshausen left her 15-year career...

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  • Senior Consultant, Edelman “My 19-year-old grandson, a sophomore at my alma mater, Fordham University, is the core of my happiness and life. I hardly acknowledge my daughter [Nina] when he’s...

    Dominic DiFrisco

    Senior Consultant, Edelman “My 19-year-old grandson, a sophomore at my alma mater, Fordham University, is the core of my happiness and life. I hardly acknowledge my daughter [Nina] when he’s...

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