Executive's Bookshelf

What the career-savvy woman should be reading this month

That half of all start-ups fail within the first three years is a scary fact about business ownership. While it is not author Susan Wilson Solovic’s goal to scare you straight away, it is her goal to give you a realistic depiction of starting and owning your business. In her new book, It’s Your Biz, Ms. Solovic faces the reader with the tough questions that need to be answered before embarking on the path to business ownership. Once you survive the critical question-and-answer round of the book, she offers tactical and strategic advice on how to run a successful small business. Ms.Solovic’s advice comes from decades of her own personal experience as an entrepreneur and a small business owner.

How important is it to be liked? The answer, according to author Michelle Tillis Lederman, is very. In her book, The 11 Laws of Likability, Ms. Tillis Lederman explores why it is important to build lasting bonds with people that may become bridges to business partnerships. Throughout her career in business, Ms. Tillis Lederman had been taught that each act of communication should be purposeful—that you should always understand what the benefit of that act of communication was to you. At least, this is what she taught her students at New York University, until one student changed her mind. There was something else about those social interactions that was important besides it being purposeful—you wanted people to like you. In this book, Ms.Tillis Lederman guides you through finding what is inherently likable about you and the most effective networking tool: face-to-face conversation.  

 By Cheryl Waity 

Tagged as: books and women business owners