Fight Deflation with These Investing Tips


There has been much talk about the U.S. economy heading into a deflationary period, which means falling prices on goods and services. We see some of it around us already where clothing prices have come down, auto prices, real estate and food.

A corporate attorney friend of mine has said that in order for him to compete for new business, he has to lower his prices. It doesn’t seem to matter that he is with a prominent law firm and has 30 years of industry experience.

So are we really in a deflationary period? I believe so. If we were to look back to the beginning of 2010, many economists and market analysts were telling us to brace for inflation. How quickly things seem to change.

So what do you do?

It seems clear that the outlook can change faster than you can adjust your investment portfolio to protect yourself from losses. So rather than jump each time you hear about the economy heading into a different economic direction, build a well-diversified portfolio that can handle bouts of economic change. If you want to make some adjustments for deflation, do so only slightly, such as moving 15 to 20 percent into deflation-type investments.

Consider these deflation-fighting investment ideas:

- Invest in stocks that consumers buy regardless of the economy’s direction–health care, food, technology and consumer staples. Many corporations see lower margins in a deflationary period so their earnings decline and their stock prices stagnate or fall.

- Buy dividend-paying stocks of large, well-known companies.

- Put money into emerging markets–these fast-growing nations have much higher growth rates.

Bonds are already performing well in this environment because as interest rates decline, the values of bonds rise. But with interest rates so low now, it’s questionable how much lower they can go.

The best thing that you can do in a deflationary period? Pay down any debt you have including a mortgage. Why? In a deflationary economy, your dollars are more valuable.

Disclaimer: The views expressed in this article are the opinions of the author and should not be interpreted as individualized investment advice. Investment objectives, risk tolerances and the financial situation of individual investors may vary. Please consult your financial and tax advisors before investing.

Susan Carr-Templeton

About Susan Carr-Templeton

Susan Templeton is the founder of Stafford Wells Advisors, a wealth management firm serving individuals, families and businesses and advising workplace retirement plans. Stafford Wells was founded in 2008 with the mission of delivering independent, complete, unbiased investment and planning advice, free of any conflicts of interest. Susan Templeton has more than 20 years experience in investment management. She received her B.S.B.A. degree in marketing from the University of Denver and her M.B.A. from the University of Chicago. Susan is a trustee for the Advocate Foundation where she chair’s the Planned Giving Committee and is a member of the Investment Committee. Susan serves on the investment committee for the Visiting Nurse Association (Chicago) and is a former trustee of the Village of Oak Brook Police Pension Plan.