How to Keep Your New Image


Join entrepreneur Ellen Burton as she tackles every aspect of a personal branding makeover with The Image Studios. Here, her final guest post, she shares reflections about her personal branding journey.

I’ve had so many realizations about my self-esteem, how I hide from the world and about my relationship with money. I see now, how the value that I put on my personal brand has a major impact on my professional and personal opportunities.

I think that the greatest impact has been: opportunities. I feel so much better about myself and my value in the world; both as a woman and as a coach. Some of that may have to do with investing cash into my brand/myself. Some of the increased self-worth has to do with feeling worthy of asking for help and letting others help and fawn over me. The talents at The Image Studios are invested in me: being my best self. I now understand that all of the inside work I’ve done to heal and grow into a wise and powerful woman can be matched by this work on the outside. Both are equally important. I get it now.

Opportunities: My business has grown 62 percent in the past 7 months. I have not made an investment in any part of my business in the past 15 years that has netted that much of an increase in revenue. I have increased my network and am much more frequently consulted and considered as an expert in my field. Daily, men are opening doors for me, literally. Sharply dressed and well put together women are complementing me on some aspect of my appearance. Prosperity is showing up in my life in so many ways: media opportunities are on the horizon. I receive no less than four compliments every single day on “me,” and I’m being invited to join powerful conversations which has not been the case in the past.

I feel stronger and more feminine. I feel more confident in my ability to command a room when conducting business lectures and motivational speeches. I feel more ready to allow and celebrate all the things that are coming my way. I feel deserving.

Watch out world, here I come!

My last questions is: How do I make sure I keep this up and don’t slide into bad habits and apathy?




That is a great question!

The answer is simple: Remember your brand and get feedback.

The best way for you to stay aligned, inside and out, is to stay open to feedback about how things “look.” Use your brand attributes as a compass for those who advise you on your presence. Good partners will want you to be authentically you: Sensitive, Wise, Spiritual, Intelligent and Healthy.

Your vocal and behavioral communication strengths are here to stay, and it’s likely that your relative weakness with visual communication is as well. But no worries; delegate to others the things that they do better.

Remember the lessons learned about budgeting for YOU. Most of your money is not likely to be given to you – you will earn it. It is plain smart to invest in your moneymaker.

I look forward to hearing about your engagement, as your life partner is sure to recognize you much more easily now.




About Kali Patrice

Kali Patrice is the founder of The Image Studios, a Chicago-based firm that specializes in branding and image communication. She blogs through “Successful Expression” to share fresh ways to share insights about image, personal branding and self-expression.