More Articles in Current Issue
WhosSpending-285x210 Who’s Spending Now?
By TCW

From Millennials to Baby Boomers and singles to moms, TCW’s experts explore who’s spending, what they’re buying and how much they’re willing to pay.     Diane Swonk, chief economist…

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PTWomen Fifty Shades of Silver
By Marti Barletta

The Baby Boomer generation is 76 million strong and spends more money than any other age group. But to marketers, they’re invisible. Baby Boomers are all grown up. But as…

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DiamondCollective The Diamond Collective
By Amanda Stevens

They’re single, affluent, ambitious…and these women – age 25 to 40 – are spending big bucks. I’ve spent nearly two decades researching, detecting and monitoring trends impacting female consumer behavior….

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