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PTWomen Fifty Shades of Silver
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The Baby Boomer generation is 76 million strong and spends more money than any other age group. But to marketers, they’re invisible. Baby Boomers are all grown up. But as…

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They’re single, affluent, ambitious…and these women – age 25 to 40 – are spending big bucks. I’ve spent nearly two decades researching, detecting and monitoring trends impacting female consumer behavior….

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Moms The Mini Me Effect
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A new trend in marketing, kids are now engaged in adult brands and activities more than ever before. As a long-time Chicago commuter, there’s not much that stops me in…

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