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PTWomen Fifty Shades of Silver
By Marti Barletta

The Baby Boomer generation is 76 million strong and spends more money than any other age group. But to marketers, they’re invisible. Baby Boomers are all grown up. But as…

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DiamondCollective The Diamond Collective
By Amanda Stevens

They’re single, affluent, ambitious…and these women – age 25 to 40 – are spending big bucks. I’ve spent nearly two decades researching, detecting and monitoring trends impacting female consumer behavior….

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Moms The Mini Me Effect
By Bridget Brennan

A new trend in marketing, kids are now engaged in adult brands and activities more than ever before. As a long-time Chicago commuter, there’s not much that stops me in…

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