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770_3805089 Pink is not a Strategy
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Why marketing to women requires more than simply ‘making it pink.’ With women controlling more than half of the country’s percentage of wealth, we’re arguably the most powerful consumers. Why,…

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Today romance and finance are as inseparable as the bride and groom atop the wedding cake. An update on prenuptial agreements. Many of us choose not to acknowledge it, but…

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The 9th Annual M2W: Marketing to Women Conference was held at the Chicago Cultural Center April 16-17, featuring a bevy of experts and keynoters who know a little – okay,…

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Chicago showed itself off to full advantage during this month's IPW travel industry trade show and marketplace. Here's the booth Choose Chicago sponsored at  McCormick Place, IPW's main site. (Adam Alexander Photography) Showing off Chicago to the World
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