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Take decisive action to live like the one percent. New year, new financial plan. While it’s smart to spend less and save more, it’s also wise to think big and…Read More »
The Baby Boomer generation is 76 million strong and spends more money than any other age group. But to marketers, they’re invisible. Baby Boomers are all grown up. But as…
They’re single, affluent, ambitious…and these women – age 25 to 40 – are spending big bucks. I’ve spent nearly two decades researching, detecting and monitoring trends impacting female consumer behavior….
A new trend in marketing, kids are now engaged in adult brands and activities more than ever before. As a long-time Chicago commuter, there’s not much that stops me in…