Mother’s Day. What’s It Worth?

Susan Beacham says spending time with her mom and daughters is the best gift of all.

This year American consumers will spend up to $20.7 billion on mom this Mother’s Day, according to the National Retail Federation. The average shopper will spend an average of $168.94 on flowers, gift cards, dinner and apparel for mom, which is up 11 percent from last year, according to the report.

We have less than one week to rack our brains and come up with the perfect gift to declare our love for mom. My children are young enough that I often choose what we are going to do for the day, which includes spending time either on Mother’s Day or close to it with my own mother. Which is the best gift of all and often missed. Time and attention. Here are a few fun ideas on things you can do to show mom you care this Mother’s Day.

  • Pull out the old family albums and do some scrapbooking together! It’ll be a fun trip down memory lane and mom will probably get to share some stories that you’ve never heard before.
  • Take a class together on something your mom has always wanted to learn how to do, whether it be quilting, painting, cooking or dance. She’ll love the company and you may find a new favorite hobby to do together.
  • Give back to the community by volunteering together at a local women’s shelter or holding your own clothing/food drive.
  • Book a family photo shoot. Sometimes it takes someone taking the reins and getting everyone together for a professional family photograph – this year, be that person for mom! She’ll treasure the photos and love having a nice picture of her family to proudly display in her home.
  • Plant a small herb garden or urn of flowers for the front doorstep. You’ll enjoy the time together and mom will have a bountiful reminder of her special day all summer long.

But despite these ideas many Americans will hit the stores, which is great for the economy. The National Retailers Federation reports that consumers will go beyond the usual gifts of flowers and scarfs this year. 14.1 percent will buy electronics and one-third of the shoppers surveyed said they will buy jewelry.

Whatever you decide to do or spend, make it memorable.

Christine Bachman

About Christine Bachman

Christine Bachman is founder and president of Plan It PR, a public relations and marketing firm. The mother of five shares tips and survival stories in “Play Dates and Power Lunches.” Ms. Bachman started working public relations after a long career in broadcast journalism, which included work as a television anchor, reporter and producer.