Let’s be honest. Marketing a business is hard work. The tough part isn’t coming up with ideas. It’s making decisions about the best tools and tactics to use, and trying something else if they don’t work out.
The key is to keep going and not give up. It’s human to make mistakes but divine to forgive yourself and find another way. If you find yourself at a crossroads in your marketing endeavors, here are four ideas that may recharge your batteries.
- Study the competition. Know what other businesses in your industry are doing by visiting their websites and through business and trade publications. Perhaps they publish a newsletter or white papers, write a great blog, or share customer success stories in a compelling way. Maybe they run great contests on Facebook. Or, maybe they’ve gained a higher profile by taking a leadership role in a nonprofit organization. You can do something similar. There’s nothing wrong with copying a good idea.
- Attend business and trade organization meetings. In an era where social media marketing is firmly entrenched, it may seem that old-fashioned, face-to-face networking is obsolete. Hey, networking still works. Sure, social media is a good way to connect and share, but don’t overlook opportunities to get out, meet people and soft-sell your work.
- Position yourself as a subject matter expert. Most business owners are subject matter experts in a particular field. Subject expertise is a valuable commodity. You can use it to generate speaking engagements, and write articles for publication or even a book. Don’t let subject matter expertise be a best-kept secret.
- Determine if you need outside help. You’re undoubtedly an expert in your chosen field, but marketing may not be your thing. Do a reality check, and decide if it’s time to get marketing assistance. Outside help doesn’t need to cost an arm and a leg, and it could mean the difference between so-so growth and a phenomenally successful year.
Yes, marketing is hard, but it can also be rewarding. Keep your eyes open and strive to find a formula that works for you. When one battery goes dead, plug in another. Continue along that path until you reach your destination.
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