The Everygirl Co-Founders Discuss New Year’s Resolutions

Women searching for information from business to fashion should check out The Everygirl website, which was launched in February 2012 and redesigned in November 2013. Co-founded by graphic designers and bloggers, Danielle Moss and Alaina Kaczmarski, this online magazine posts information on a broad spectrum of topics like career, finance, culture, fashion, beauty, travel and wellness, with interviews and profiles as well as covering cities around the world like Los Angeles, Chicago, New York, Paris and London.

The Everygirl Manifesto…
Whether she is searching for her dream job or a new city to call home;
is saving up for a down payment or a trip to Europe;
is learning to cook or speak another language,
she wants a little guidance. She wants to be inspired.

She is The Everygirl.

This is for her.

The blog doesn’t stop there. These ladies also started their very own product line, launched last month, offering iPhone cases, prints and photos imprinted with quotes (i.e. “Stop making excuses and just do things.”) Quite a popular website, The Everygirl has been chosen as a Forbes‘ top destination for Millennial women, not once, but twice. I asked Ms. Moss and Ms. Kaczmarski to share their advice, suggestions and tips for the New Year 2014.

What are your New Year’s resolutions?
DM: I prefer not to set big, life-changing ‘resolutions’ for the year. There’s something about unattainable resolutions that just don’t make sense to me. This year, I’d like to grow The Everygirl, expand our product line, continue to inspire our readers, travel someplace new and be a good friend, daughter, and sister. And I’d love to figure out a work-life balance, but I’m not so sure that’s happening any time soon.

AK: I would really love to live in Paris for a month in 2014. It’s a lofty dream, but I’ve always wanted to learn French and I think the only way to really do it would be to live in France for a short while and be forced to speak the language day in and day out.

Are you superstitious? Was 2013 an unlucky year?
DM: It was both wonderful and difficult. We relaunched The Everygirl, started a product line, and I took my first trip to Europe–all very good things. I also got pretty sick more than normal, needed knee surgery and almost lost my dog to an autoimmune disorder. I still wouldn’t call it unlucky, though. In the end, I am healthy, surrounded by wonderful friends and family, and am lucky to have a job I love. So I’d still say it was a great year. There’s always a silver lining.

AK: I’m not superstitious… life always has its ups and downs, regardless. But overall, I’d say 2013 was a great year! We relaunched the site and a product line.

What advice do you have for setting realistic resolutions?
DM: Set the bar high but don’t make unattainable goals for yourself. No one goes to the gym every single day or never splurges on dessert. It’s all about balance. If you are looking to get into a new field, start a new blog or learn a new skill; there’s no better time than the present. Just remember that change doesn’t happen overnight, so make a list of things you can do, and start taking steps toward making your dreams happen.

AK: Instead of declaring an open-ended goal that you’d like to reach at some point in the year… if you get around to it… be proactive with your goal. Make a timeline and track smaller victories leading up to the bigger end goal–be it a trip, a savings amount, acquiring a new skill, et cetera.

How long can we expect our resolutions to last before lapsing?
DM: It takes 30 days to form a new habit, so if you can set realistic goals for yourself, it’s possible to make these changes permanent. I talked about unplugging from social media for as long as I can remember and finally deleted the Facebook app on my cell phone back in September. I stopped taking time to ‘check in’ on Facebook, and became more present while in the moment with my friends. I follow a healthy diet, but will splurge when I feel like having something sweet. It’s all about balance.

AK: I can’t say for certain, but I feel most people I know make it between one day and one month before caving with their goals…

Have you had a New Year’s resolution that you stuck with for an entire year or longer?
DM: Yes, although it wasn’t technically a resolution. I made it a goal to work out regularly every single year throughout my twenties, but it took finding a workout I love, a year and a half ago, before getting to the gym was no longer a chore. I have gone four to five days a week since. So once you do figure out what it is that you want, find a way to make it enjoyable. Setting a goal to run three miles a day, when you hate running, will never work.

AK: The only goal I can think of ever successfully following through with was from 2012. The goal was simple: launch The Everygirl. Less than two months later, the site went live and we have been working our butts off ever since trying to sustain quality content for our readers. It’s not easy producing four feature articles every week and discussion topics for our shorter Coffee Talk and This or That posts. Fortunately, we have an amazing team of women helping make it happen.

What are some creative resolutions you have in mind?
DM: Get creative. Take a class, write, blog or try a DIY. Do something different or learn a new skill. I also think it’s always great to step outside your comfort zone, whether that means dining out alone or going to an event and making plans with someone new.

AK: My favorite resolutions are always based on learning something new or acquiring a skill of some kind. Whether it’s taking violin lessons, finally buying Rosetta Stone German or registering for a class you wish you had done in school. Even if you don’t reach the end goal and become fluent by the end of the year, at least you made some progress along the way. And you’re a more interesting person for it!

What plans do you have for your website in 2014?
DM: I’d love to expand our product line…so many ideas and goals for The Everygirl!

AK: As far as The Everygirl, I’d love for us to get offices and expand the product line.

Where do you see your site in five years?
DM: Oh, wow. I honestly have no idea. Five years ago, if someone told me I’d be the editor of a website in Chicago, I would have thought they were completely insane. We have lots of dreams for The Everygirl. I’m not sure I can imagine where we’ll be in five years because I never imagined being where I am today.

AK: We talk about bringing the site to life – bringing women together in their cities to network and meet other…driven, creative women. But other than that, I really don’t know. We have a few big dreams we keep between the two of us. It will definitely be interesting to see how the site evolves with emerging technology and with whatever new trends develop for online media.

What do you do outside of work?
DM: Work takes up most of my time, but when I’m not working, I love spending time with friends, working out, cooking, decorating my apartment (although that’s done) and watching my favorite TV shows.

AK: My favorite thing to do when I’m not working is getting out in my city and trying new things: restaurants, concerts, events, museum exhibits, et cetera.

Above photo, left to right: Adriana Kaczmarski and Danielle Moss


About Cindy Burns

Currently writing for TCW's 'Woman About Town' column, Cindy Burns covers Chicago's social scene, events, fashion, and interviews women and men who are making a difference in the world. With an M.A. in American History from DePaul University, Ms. Burns is an author, freelance writer, avid reader and researcher. Ms. Burns has spent over 20 years serving on charitable boards and organizations, and currently serves as a member of the Women's Board of the Joffrey Ballet and the Women's Auxiliary Board of the Ronald McDonald House Charities of Chicago. She is also an Honorary Member of the Children's Service Board of Ann & Robert H. Lurie Children's Hospital. When Ms. Burns isn't running around Chicago covering current events, you can find her biking, on the tennis courts, or hiking in a mountainous region of her choice.